Career Reset: Amy Blaschka - Crafting Better Content

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Amy Blaschka has made a career offering “stories as a service.” From her degree in film to her three decades spent branding products, places, and people, to founding her strategic writing practice, Amy has always understood the power of weaving a compelling tale. These days, she’s a social media ghostwriter who helps leaders craft their stories to communicate and connect better by magnifying their reach and impact. (Think personal branding and thought leadership.) Amy also writes engaging, original, and authentic career stories for her clients to position them for success and change how others perceive, pay, partner with, and promote them. As a longtime Leadership Contributor for Forbes, Amy covers personal transformation and its impact on career growth. She also regularly creates and shares original content through her popular Illuminate Me newsletter and active social media channels.


Social Media Links:


Video Timestamps:


0:00 – Introduction

0:58 – What does a social media ghostwriter do?

7:28 – What prompted you to begin writing for Forbes?

9:48 – Coming up with new content

13:53 – Marrying your attention with your retention

16:50 – Publishing on different mediums (infographics, videos, etc.)

21:03 – Advice for improving content and communications

22:32 - Career reset moment

23:40 - Contact information


-Edited by Scott Michael Media

-Music Licensed via Soundstripe