Christine Dee is a technologist and research psychologist with more than 25 years of experience in the telecom industry. In this work, she led several first-of-a-kind data initiatives and programs that accelerate the adoption of AI and analytics around the world. Through her doctoral work in Media Psychology, she introduced a novel approach to observing and measuring television audiences. The domain of data driven personalized insights has been at the heart of her work for decades. As such she offers unique perspective to the potentials and dangers of its use.