Roba Abbas is a Senior Lecturer (Operations and Systems) and Academic Program Director with the Faculty of Business and Law at the University of Wollongong, Australia, and a visiting Professor with the School for the Future of Innovation in Society at Arizona State University, USA. She is also a Co-Editor of the IEEE Transactions on Technology and Society and former Associate Editor of the IEEE Technology and Society Magazine. Roba has a Ph.D. in location-based services regulation and industry experience in web design and development. She primarily researches methodological approaches to complex socio-technical systems design, emphasizing transdisciplinarity, co-design, and the intersection of society, technology, ethics, and regulation.