Divide & Conquer: Preventing Over-targeted Advertising

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#brands #data collection #video #pictures #posts #comments #sharing #social media #nudge #manipulation #data #IOT #wearables #design #intrusive advertising #campaigns #breach #individual #privacy #harassment #behavioural economics #technical hacks #over-targeted advertising #advertising #sensors #smartphones #switch off #money #consent #cookies #brand

"Need to lose weight?" "Want to participate in this clinical trial on multiple sclerosis?"

Brands can now, based on the data collected from videos, pictures, posts, and comments that people shared on social media (often consolidated with data from IoT and wearables), design very intrusive advertising campaigns that constitute a breach of individual privacy and can be perceived as harassment.

In this session, we share both behavioral and technical hacks to prevent over-targeted advertising by using a "divide and conquer" approach.

Diana Derval, 25 July 2022, "Divide and Conquer: Preventing over-targeted advertising," IEEE International Symposium on Digital Privacy and Social Media, San Jose, CA, 1 August 2022, pre-record, https://attend.ieee.org/isdpsm-2022/

 

"Need to lose weight?" "Want to participate in this clinical trial on multiple sclerosis?"

Brands can now, based on the data collected from videos, pictures, posts, and comments that people shared on...

Speakers in this video

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